“The straight line, a respectable optical illusion which ruins many a man.”
Profile: Architecture, Interiors & Objects
The studio operates continuously across projects of varying scales, delivering a distinct signature style defined by exceptional design quality and a masterful management of space. This architectural expertise is applied globally across a diverse portfolio of high-profile environments, including contemporary retail, boutique hotels, acclaimed restaurants, and exclusive private residences.
For the studio, design is a slow, deliberate art. Every space begins with a profound period of gestation—an immersive dive into texture, composition, color, and historical context. These transient, impressionistic ideas are then solidified into reality through bold, uncompromising directions.
Bespoke Design & Limited Editions
Believing that nothing escapes the eye, the studio custom-designs furniture and lighting tailored specifically to its architectural spaces. This approach reintroduces beauty and strict intention to the standalone piece, ensuring every object participates seamlessly in the story of the architectural whole.
Grounded in this holistic thought process and an innate taste for collecting—akin to the multidisciplinary approach of the Modern movement—the studio has launched its debut collection of limited-edition furniture, lighting and objects. Ultimately, the studio’s defining characteristic is its refusal to stay static, driven by an expansive range of diverse works and an ongoing commitment to material experimentation.
The Experience:
The studio’s multidisciplinary fluidness is built upon Anton Grechko’s twenty-year creative evolution across large-scale urban architecture, premium brand strategy, and deep visual world-building.
Urban Scale & Creative Direction
Grechko’s foundational approach to complex spatial management was solidified during a half-decade tenure spearheading major design and architectural initiatives within the Moscow financial district with Moscow City, CTZN, and Solvers Real Estate. Serving as Head Architect and Creative Director, he led multidisciplinary teams to redefine urban landscapes, oversee the architectural supervision of large-scale structures, innovate retail environments, and design public navigation systems. It was during this era that his signature reliance on deep material studies and custom lighting integration was truly forged.
Brand Narrative & Art Direction
Prior to focusing entirely on physical spaces and objects, Grechko placed a heavy emphasis on controlling visual narratives for international brands. Operating as an Art Director within premier global networks—including the BBDO Group (Instinct & Proximity), LOWE Adventa, and Rapp Collins—his work centered on conceptualizing and executing highly visual, integrated campaigns across television, print, and emerging digital mediums. During this period, he developed visual identities and architectural campaigns for elite global entities such as Toyota, Carlsberg, and Beeline, alongside extensive book and campaign design as Creative Director and illustrator for the Popular Literature publishing house.
The Roots of Visual Concept
The origin of Grechko's unique ability to "gestate" an idea stems from early roots in pure imagination and world-building. Developing foundational concepts and atmospheric environments using both traditional and digital mediums for AAA video game titles, he honed the exact world-building mechanics that today allow him to bridge the gap between speculative art and tangible, physical environments.